Aviation Marketing Consulting President, Rocco Cipriano, an avid pilot, has over 30-years experience in marketing, has authored a book on brand marketing, (available on Amazon.com) and received numerous awards for his advertising and marketing work.

Sport Flying USA Retains Aviation Marketing Consulting

Long Island, NY/June 11, 2009 – Recognizing the importance that a well-developed marketing strategy will have on its long-term growth and expansion. Sport Flying USA, a dealer of light sport aircraft, has retained the marketing firm, Aviation Marketing Consulting, located in Mamaroneck, NY, to plan and implement its new marketing program.

Aviation Marketing Consulting will initially focus on email promotion, online marketing and unique, “guerilla marketing” methods to achieve maximum exposure and lead generation within a limited budget. In addition, Aviation Marketing Consulting will bring its strong strategic capability, award-winning creative skills, along with its knowledge and understanding of the aviation industry to ensure Sport Flying USA achieves its short- and long-term business goals and marketing objectives.

Headquartered in Long Island, NY, Sport Flying USA, is an authorized dealer for the Tecnam and SportCruiser brands of light sport aircraft, in addition to sales, Sport Flying USA also provides flight training through its parent company, Mid Island Air Service, which maintains facilities at Long Island Airport and Brookhaven airport.

Light sport aircraft offers a bounty of advantages for the novice pilot: low cost of entry, less stringent regulations and the ability to earn a sports pilot license in half the time and cost as a standard private pilot license – a very appealing combination for people who may have wanted to learn to fly, but thought it too expensive. Another group that benefits from the light sport program are older pilots who want to transition to an easier, cheaper plane to fly. An addition bonus for older pilots is no medical exam to pass - all you need to earn your light sport license is a valid driver’s license.

“We think that the light sport category of aircraft holds tremendous potential for those who always dreamed of becoming a pilot, but thought they could never afford it,” said Lou Mancuso, President, of Sport Flying USA. “When someone takes one of our low-cost, introductory flights in our new light sport aircraft they are captivated at the plane’s beautiful lines, advanced avionics, and are very impressed with the overall workmanship and quality of the aircraft – many want to begin taking flying lessons right away. The light sport category of aircraft is very exciting because it’s opening the skies to a whole new generation of aviation enthusiasts, “ continued Mr. Mancuso.

Aviation Marketing Consulting is a seasoned marketing consulting firm with over 30 years of marketing experience. Because they are pilots and have a passion for aviation, they have focused on providing high-level marketing services to aviation related industries. The firm offers branding, strategic marketing and planning along with a full-range of marketing communication services, including: advertising, public relations, web development, online marketing, social media, search engine optimization, trade show presentations and database marketing.

For more information about Aviation Marketing Consulting and its services, please call our President, Rocco Cipriano, at 914-777-9700, or email him at Rocco@AviationMarketingConsulting.com.

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