What Clients Say About Us:

We needed a marketing firm that would be able to develop a professional brand image consistent with our company’s expertise and quality, and who already had a good understaing of GA and could get up to speed quickly. We would highly recommend Aviation Marketing Consulting for your aviation business.

Jim & Reese Leach - Windward Aviation

Aviation Marketing Consulting provides a full range of marketing consulting services for the aviation industry. Our services include advertising, branding, marketing communications, promotion, strategic planning, marketing plans, web development, public relations, and online marketing.

Reach us by phone: 801-820-0020
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Archive for the ‘Online Marketing’ Category

Free Light Sport Aviation News & Blogs — Click Away!

Thursday, January 14th, 2010

Aviation junkies rejoice! The light sport pilots hungry for tech, aviation, and business industry information will find that and more with James Lawrence joining the team at the leading light-sport aircraft website, ByDanJonson.com.

Professional blogger and aviation enthusiast James Lawrence promises over 200 blogs a year — with the added bonus of his high quality, award winning aviation photography. Lawrence is the LSA editor for Plane & Pilot Magazine and now we get all his insights for free with one click at ByDanJonson.com.  There’s no need to register or pay a single dime: just click away for the latest developments and news in the light-sport aviation industry and check out James Lawrence’s take on our industry. He’s an incredible writer, phenomenal photographer, and all ‘round great guy! Read for yourself!

Hey Jet Blue! Let’s Be Friends!

Monday, December 14th, 2009

JetBlue is getting very, very friendly!

JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter…but what’s this? A measly 60k on Facebook??? This can’t be! So what’s the popular airline kid to do when they have no friends?

Easy, bribe them!

JetBlue is doing just so, and dang it, everyone is wishing they did it first, but will undoubtedly follow suit. Sooner rather than later, but we, the wannabes frantically friending JetBlue will end up the winners regardless.

Here’s the deal: JetBlue Facebook wants more friends, and to get them, they’re offering a carefully engineered campaign to add more – a lot more, quickly and with as much PR as possible.

A fan focused campaign, named buffet-style All-You-Can-Jet Fan Sweepstakes thrives on the age old gimmick of FREE STUFF. What’s old is new again!

Become a facebook fan and you can win free round-trip tickets, comped airfaire and a vacation for you and — get this — three friends for 5 days and 4 nights. Or, the grand prize of unlimited free travel on JetBlue for a year. A YEAR!

Simple and easy: a marketing dream come true. Become a fan of JetBlue and submit a ballot via the JetBlue Sweeps Page tab.

JetBlue gets the friends they’re looking for, and we get the chance to dream a little dream of traveling on someone else’s dime.

Hey, that’s what friends are for, right? (Up to 73k at this posting…and counting!)

Search Engine Optimization (SEO) for Aircraft Charter

Friday, July 31st, 2009

Recently, we updated the website for our client, Panorama Flight Services. They added a Citation Mustang to their fleet of jets available for charter and wanted a new page devoted to this aircraft.

After creating the page, I suggested that just because they built the page, it doesn’t mean customers will find it on the web. They really needed to optimize their website to improve their ranking when someone does a search through Google, Yahoo or MSN for aircraft to charter.

Search Engine Optimization is an important tool in aviation marketing. At Aviation Marketing Consulting, we have become expert in optimizing websites for search engines. It’s a somewhat complex and ever-changing endeavor, as there are over 100 factors that contribute to how high your website will rank for a particular search term, and there are no hard and fast rules to follow. Sometimes a couple of simple elements will get you on page 1 of Google and other times it’s a long and laborious process.

However, with enough patience, expertise and follow-through, good (even great) results can be achieved, which can lead to more sales and customers!

FYI, if want to find out how well we did for Panorama, go to Google and do a search for “aircraft charter new york,”  Panorama Flight Service’s aircraft charter webpage was ranked #1 in the organic search listings as of this posting.

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