Osama bin Ladin has for years been able to effectively communicate his anti-western propaganda throughout the Arab world without any meaningful response or challenge from the West. His one-sided message, has been in large part responsible for the anti-American, anti-Western sentiment that lingers throughout the Arab world. Through the distribution of video and audio messages and utilization of social media, his propaganda goes viral throughout the Arab world and achieves wide distribution without any effective counter message.
The U.S. government is now rising to this challenge through its own use of social media outlets – these include YouTube, Facebook, MySpace, Twitter as well as countless blogs, forums and microsites. Recently, the Air Force issued a handbook that gives guidelines for using social media in addition to producing a video that is helping to promote this effort.
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New Media and the Air Force
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Air Force New Media
