JetBlue is getting very, very friendly!
JetBlue, long considered the social media maven with nearly 1.5 million followers on Twitter…but what’s this? A measly 60k on Facebook??? This can’t be! So what’s the popular airline kid to do when they have no friends?
Easy, bribe them!
JetBlue is doing just so, and dang it, everyone is wishing they did it first, but will undoubtedly follow suit. Sooner rather than later, but we, the wannabes frantically friending JetBlue will end up the winners regardless.
Here’s the deal: JetBlue Facebook wants more friends, and to get them, they’re offering a carefully engineered campaign to add more – a lot more, quickly and with as much PR as possible.
A fan focused campaign, named buffet-style All-You-Can-Jet Fan Sweepstakes thrives on the age old gimmick of FREE STUFF. What’s old is new again!
Become a facebook fan and you can win free round-trip tickets, comped airfaire and a vacation for you and — get this — three friends for 5 days and 4 nights. Or, the grand prize of unlimited free travel on JetBlue for a year. A YEAR!
Simple and easy: a marketing dream come true. Become a fan of JetBlue and submit a ballot via the JetBlue Sweeps Page tab.
JetBlue gets the friends they’re looking for, and we get the chance to dream a little dream of traveling on someone else’s dime.
Hey, that’s what friends are for, right? (Up to 73k at this posting…and counting!)
