Trade Show Tips

Aviation Marketing Consulting Can Make Your Next Trade Show a Major Success!

Select button to download a free copy of our “Tips for a Successful Trade Show.”

tradeShow

Trade Shows, Exhibits, Presentations – Aviation Marketing Consulting Helps YouTake Full Advantage of Multiple Sales Opportunities Under One Venue

We provide everything you need for a successful trade show experience — from exhibit design, graphics and giveaways to multi-media presentations, handouts and on-floor talent.

In aviation and aerospace, trade shows are an important component of most companies’ sales and marketing. There are major shows like Oshkosh in Wisconsin and the Paris Air Show, and there are literally hundreds of smaller venues that focus on particular segments within aviation and aerospace: maintenance, training, light sport, military, unmanned aircraft, to name a few.

The real value of exhibiting at or attending a trade show that focuses on your particular business niche is the ample opportunities to meet prospective customers, vendors and associates all in one place at one time. Trade shows allow you to conduct a lot of business in a few, although long, days. They’re also an excellent means of building contacts and generating leads and immediate sales.

The flipside is that trade shows require a significant investment of time and money. If a show isn’t productive, it can prove a costly drain on time and resources, which is why you should utilize Aviation Marketing Consulting’s considerable trade show expertise to maximize your investment in your next trade show exhibition.

We can supply all the marketing support you need to ensure your next trade show will be the most successful. Below are some of trade show services and tools available from Aviation Marketing Consulting

  • Pre-show promotion: advertising, public relations,
    direct mail and online web and email marketing
  • Trade show planning and coordination
  • Display booth and exhibit design
  • Graphics, posters and signage
  • Trade show premiums and giveaways
  • Trade show promotion and contests
  • Show literature: brochures, sell sheets and handouts
  • Video and multi-media presentations
  • On-floor talent & staff support

Trade Shows Top B2B Budgets

A 2011 survey by MarketingSherpa showed that businesses that market to other businesses spent more of their marketing budgets on trade shows than any other tactic. That held true for small, medium and large businesses alike. (Website and email marketing followed a close second and third.)

This may be attributed to the ease of tracking leads generated at trade shows. A different survey by the Center for Exhibition Industry Research found exhibitors are increasingly using marketing metrics to measure success, including sales closed, leads generated, meetings and media coverage.

In aviation, trade shows are better than speed dating.

– Rocco Cipriano

Aviation Marketing Consulting provides a comprehensive range of marketing consulting services for all aspects of the aviation and aerospace industry: Airports and FBOs; Regional Airlines, Aircraft Charter Services, Associations, Organizations and Non-Profits; Flight Schools and Academies; Manufacturers; Maintenance and Repair Facilities; Avionics and Electronics, and more.