Aviation Marketing Consulting can design, write and print all types of marketing and sales literature for your aviation business
Marketing Communications is a catch-all phrase that encompasses all the various types of promotional, sales and corporate literature a company may use in its sales and marketing efforts. These include brochures, data sheets, annual reports, press kits, newsletters, etc. Although marketing communications materials are primarily printed, electronic media such as PDFs and websites are also considered part of marketing communications.
What many people forget is that brochures provide a tangible and visual representation of your brand, sometimes the only one they ever experience.
Marketing Communications – The next best thing to being there
In sales situations when it’s important to project a sophisticated image, high quality and excellence, nothing beats a well-designed, full-color brochure for presenting your brand in its best light. The tactile impression your customers receive from holding something in their hands – the feel of the paper’s texture, the visual presentation – can be a powerful sales tool. Touch carries a strong emotional appeal that a website can’t convey. It can make all the difference in a customer’s decision about whether you’re the right company for them.
All the high-end luxury brands understand the value of this. You can sense this immediately when you pick-up a brochure from Mercedes-Benz or Tiffany’s. Would you agree that a prospective customer who’s considering plunking down millions of dollars for a Gulfstream or Falcon business jet would like to walk away from a sales presentation with a beautifully designed full-color brochure? Wouldn’t you, as the salesperson, think it’s an important tool in helping to facilitate a sale?
What does your print material say about your company? Do they accurately reflect what your company stands for? The quality your deliver? Your business promise? USP (Unique Selling Proposition)?
“A brochure provides a tangible and visual representation of your brand, sometimes the only one they ever experience. The tactile impressions customers have – the feel of the paper’s texture, the visual presentation – can be a powerful sales tool.”Rocco Cipriano, Aviation Marketing Consulting