10-Point Marketing Checklist for Your Aviation/Aerospace Company

Check as many of the boxes below that apply to your company

• Does your business have a marketing program that runs on a day-to-day basis with minimal reliance on top management to implement?
• Does your marketing program have specific objectives to achieve that are aligned with your overall business goals?
• Does your company have a logo and brand image that represents your company professionally and with authority?
• Has your company developed a positioning strategy or U.S.P. (Unique Selling Proposition) that capitalizes on your competitive advantage in the marketplace?
• Can you easily identify who are your most important and profitable customers?
• Have you set aside a specific and realistic marketing budget which can achieve your business objectives?
• Do you have a system in place to track and evaluate the effectiveness of the marketing tools and media you are utilizing?
• Are you employing an integrated approach to your marketing that uses a blend of multiple marketing tools to achieve synergies that improves the overall effectiveness of your marketing?
• Are you keeping abreast of the new marketing opportunities that have recently become available, i.e.: Social Media, mobile phone advertising?
• Are you regularly thinking “outside-the-box” for a “big idea” that would be a home-run for your business?

Rate Your Company - How many boxes did you check?

Less than three boxes: You’re flying an Aeronca Champ into a strong headwind. Making progress in your company’s growth will be a long time coming.

Three to Five Boxes: You’re on the flight path towards reaching your company goals, but it’s time to trade that Cessna 172 for a marketing program that will speed you along like a Learjet.

Five to Eight Boxes: You’re in blue skies and clear air with a strong tailwind - right on track for an on-time arrival with success.

More than Eight Boxes: You’re a marketing maven! May we offer you a job?

Whether you checked eight boxes or one, your company would benefit from our comprehensive Aviation Marketing Audit Program – a program that will identify avenues for furture the growth and success of your business.

You can reach us by phone: 801-820-0020, or via our contact form

 

Aviation Marketing Consulting provides a full range of aviation advertising services for FBOs, Regional Airlines, Air Charter Services, Non-Profit Associations / Organizations, Flight Schools, Manufacturers, Maintenance Facilities, Avionics & Electronics, Airports and more.