Aviation Marketing Consulting was retained by Sennheiser Aviation to develop advertising campaign for its new line of digital active noise reduction headsets

Aviation Marketing Consulting was retained by Sennheiser Aviation to come up with creative ad concepts for its new line of advanced digital headsets.

Sennheiser S-1 Headsets

With the introduction of the new S-1 and its adaptive, four-microphone sampling technology, Sennheiser sets a new headset standard.

Easily the S-1's most innovative and important feature is the way it attenuates harmful noise. The S-1 is an active noise reduction (ANR) headset, meaning, it uses circuitry to block damaging noise, in addition to employing traditional passive features, like the ear-cup design, contact pressure and acoustically absorbent materials. That's not new. What's new is the way it employs the active circuitry.

Traditionally, ANR headsets use an acoustic "trick" to help save your ears. They use a tiny microphone mounted on the inside of each ear cup. The microphone picks up harmful noise before it enters your ears, samples the frequencies and creates a duplicate of the sound, exactly 180 degrees out of phase, effectively canceling out the offending sound. The problem is that this method is effective in blocking mostly the low-frequency noise. The highs still get through and can cause hearing damage.

The S-1 enhances that idea by making the attenuation cover much more of the sound spectrum. It adds two more high-sensitivity microphones—this time mounted on the outside of the ear cups. These microphones pick up high-frequency noise from the airflow over the fuselage and from the propeller and engine. Combined, the four microphones block a wide swath of harmful frequencies.

The S-1 introduces Sennheiser's NoiseGard Digital, taking the technology even further. This system offers true "adaptive" noise reduction. By pushing a little button on the side of the ear cup at any point in the flight, the headset takes an audio snapshot of the sound environment at that very second. It samples the noise and creates an "anti-noise," but in real time. It's a sort of "parametric EQ" in reverse. Your headset can thus be continuously optimized throughout the flight! Other manufacturers who offer "adaptive ANR" do it by matching the offending noise to a preset approximation, not a true analysis. The difference in sound is significant.

Aviation advertising services for your aviation business

Aviation Marketing Consulting creates compelling aviation advertising that grabs attention and communicates an effective selling proposition that will motivate customers into action. Our firm is expert at producing all types of aviation advertising for print, radio, TV and the Internet. In addition to aviation advertising, our agency produces a full range of strategic and creative marketing services specifically focused on aviation firms.

Being pilots ourselves, we have a love of aviation and a sound understanding of aviation advertising’s nuances and quirks. Don’t waste time with an advertising agency that have little or no aviation experience. Aviation Marketing Consulting speaks your language and thoroughly understands the business of flying, while bringing a fresh perspective to your marketing challenges.

Click on the image below to download samples of aviation advertising produced by Aviation Marketing Consulting

In addition to aviation advertising, Aviation Marketing Consulting can manage all aspects of your marketing program: communications, public relations, web development, online marketing, sales promotion and more. We have the experience to produce all facets of your aviation advertising from start to finish.

You can reach us by phone: 801-820-0020, or via our contact form

Below are some of the addition creative marketing services Aviation Marketing Consulting provides aviation firms:

Public Relations: We are experts at using this cost-effective marketing tool to help build awareness and generate interest for your business through press releases, publicity, press kits and events.

Trade Shows & Presentations: We can provide everything your aviation firm need for an effective show experience, including exhibit design, graphics, giveaways, multi-media presentations, on-floor talent and much more.

Online Marketing: We develop and implement an effective Internet strategy, which is vital for businesses hoping to attain a national and global presence. Services include: web development, email promotions, search engine optimization (SEO), and e-commerce.

Marketing Communications: We have produced many diverse forms of marketing communications (e.g., websites, brochures, newsletters) and have won numerous creative awards for our work.

Branding: Developing a brand identity is no longer optional in aviation’s competitive marketplace. We will create a brand image that communicates your business’s key values and promises in a manner that will resonate with your core customers.

Direct Marketing: Whether its direct mail or email marketing. Aviation Marketing Consulting can put the power of a targeted database driven direct marketing effort at your disposal to generate sales.

Integrated Marketing: An integrated marketing program considers all forms of marketing communications and combines them into an effective program that best achieves your marketing objectives in the most cost-effective manner.

Sales Development: The effectiveness of your marketing will ultimately come down to the effectiveness of your sales program. We help develop sales systems and processes that will work effectively with your company’s product or services, pricing, distribution channels and sales personnel.

Strategic planning: We help establish your short-term and long-term business goals and objectives; identify key core customers; and define the key attribute or U.S.P. (Unique Selling Proposition) of your business that makes it most appealing to your potential customers.

Advertising: Aviation Marketing Consulting creates compelling advertising that grabs your customer’s attention and communicates a selling proposition that will entice your customer into action. We are expert at provided advertising for print, radio, TV and the Internet.

Aviation Marketing Consulting provides a full range of aviation advertising services for FBOs, Regional Airlines, Air Charter Services, Non-Profit Associations / Organizations, Flight Schools, Manufacturers, Maintenance Facilities, Avionics & Electronics, Airports and more.